China has accelerating both the expansion of added value and the promotion of high-efficiency development in the service industry since it started transitioning to a“service-oriented economy” system in 2012. In particular, the digitization of the service industry combined with technology is expected to further grow, which will stand out more in areas such as culture content, distribution, and healthcare. Meanwhile, the advent of an unprecedented pandemic era caused by COVID-19 is accelerating the digitization of China’s major service sectors. For instance, new types of services based on the internet such as Over the Top (OTT) are increasing explosively, and growing very fast. Using this as a stepping stone, Chinese government with various policies is supporting the digitization of major industries. In accordance to the central government’s policy direction, local government such as Beijing, Shanghai, Guangdong province also actively implement the development policies to the local service industries. As China push ahead with accelerating the development of the service industry through the convergence of technology, new more opportunities for the service industry are expected to make. Accordingly, it is required to understand the relevant policies and legislations to secure new emerging markets and business opportunities. In addition, the service market of China is expected to open up more in the future. On the other hands, however, restrictions or regulations on foreign investment are being
tightened, so it is necessary to provide against this.

1. Culture Contents
The culture industry in China is controlled by Chinese government in the contents  and the market entry based on license system and supervision system. It means the industry has a very high entrance level for foreign investor. For this reason, local policy  for culture contents industry generally do not deviate significantly from the policies of central government. Instead, local policies are more focused on the development of cultural contents with local characteristics. For example, Shanghai has been supporting the stable development of the cultural contents industry as stipulating relevant legislation. Besides, it is also taking the lead in opening market limitedly to the world, making use of the free trade pilot zone. Beijing, as the capital of China, has relatively robust policies and laws in cultural contents industry. Guangdong province is also establishing a cultural science and technology innovation system and developing the cultural contents industry through he full
convergence of technology and cultural. Jingsu present the policies linked with traditional culture. The policy on cultural contents of Zhejiang, like other regions, is focused on the development of cultural contents based on the traditional culture of Zhejiang.

2. Distribution
China, in order to catch two rabbits: the prevention of COVID-19 and economic growth, is actively promoting policies related to the “unmanned economy”. Accordingly, new distribution service sector like unmanned stores and live commerce are emerging  as a new economic growth engine in China. Beijing, Shanghai, Guangdong, Jiangsu, and Zhejiang provinces provide mostly supporting policies and laws for the new distribution service industry. Beijing has enacted detailed regulations on the installation, management, warehousing, and logistics of unmanned stores for the first time in China. Guangdong province has presented a new paradigm for distribution through the innovative improvement of traditional distribution industry. Shanghai is also promoting policies
related to distribution services such as live commerce and unmanned stores. Jiangsu province has presented a policy goal to pursue automatic and unmanned distribution services through the scientific and smartization of distribution services. 

3. Healthcare
In accordance with ‘Healthy China 2030’ plan, China has established a smart healthcare infrastructure like pilot project complexes and pilot bases in each region. Utilizing the pilot bases and complexes, the various pilot projects ranging from remote medical treatment and remote nursing applying to the artificial intelligence technology to medical tourism are being implemented. Based on the result of the projects, detailed legislation is being enacted. Shanghai is promoting the expansion of advanced medical facilities and telemedicine. Beijing is actively supporting the development of new types of industries such as online medical care, education, and work. Guangdong province has provided a direction for the development of smart healthcare. Jilin province has presented the healthcare policies focused on the internet or big data in accordance with the policy of ‘Digital Jilin’.

Ⅲ. Implications 

China is rapidly transitioning to a digital society that has become ‘convenient’, ‘modernized’, and ‘efficient’ as ‘Internet+’ is being integrated into all areas of life as well as industry. The transition to a digital society requires restructuring of the entire industry, and it itself is becoming a new engine for the economic growth of China. On the other hand, China has started to promote the ‘unmanned economy’ system through ‘uncontact service’ as a breakthrough in the COVID-19 outbreak. Compared to the rapidly growing demand and the expanding market, however, the legal system to manage it is generally insufficient. As a result, the problems like consumer damage are coming up. It is expected that the enactment and revision of laws related will continue to occur frequently for a while in the future. So it is required to take attention. Furthermore, service industry policy of China is focused on revitalizing the local agricultural economy. In accordance with the trend of the 4th industrial revolution, the rural areas and agriculture in China are gradually developing into the ‘smart agriculture and rural area’ creating a value-added rather than just production. Therefore, a new distribution model for rural areas in China, or the cases such as developing rural tourism and cultural content can be a good example for the new revival of agricultural and rural industries of Korea.

Moreover, China is strengthening the management system of its service quality and the responsibility of corporate in order to develop the high-efficiency and high-quality services. The level of the supervision of the government and enforcement of the law is  also being enhanced. This could cause not only the quality competition but also legal disputes with the same industry of Korea, so it is necessary to prepare for them. Although China has a local autonomy system, it has a special political form for dissemination of the Communist Party’s leadership ideology. For the reason, the legislative system still cannot deviate from scope of the higher laws enacted by the central government. Nevertheless, it is worth to referring that local policies have incentive policies to support the development of cultural contents reflecting local characteristics. In addition, uncontact distribution services are emerging due to activate the unmanned economy due to the recent COVID-19, but related legislation is not yet specific and specialized. Henceforward, it is expected that the Chinese government will implement support and restrain at the same time related to the unmanned economy.  For entering the Chinese market, it will be necessary to analyze and clearly understand various policies and regulations related to distribution services.