Recently, in relation to Chinese industrial research, as the demand for detailed research rather than comprehensive research such as the overall industry increases, the need for regional industrial research along with China as a whole is increasing. This is because China is a large country composed of 31 provinces and cities, where one province is equivalent to one country, and the distribution of each region is different depending on the industry.

China’s economic development has been centered on the manufacturing sector, but in recent years, the service sector has grown in importance. Accordingly, service industries such as cultural contents, distribution, and medical care were selected as the subjects of research for 2021. These industries are important not only for China but also for Korea, and they have a close relationship between Korea and China, so a detailed analysis of these industries is required. In particular, as the transition to a contactless society is accelerated due to COVID-19, digitalization of major industries such as digital cultural contents, digital distribution, and smart healthcare has become a more important trend, and these industries have become more important. In addition to the digitalization of these industries, China is becoming an industry leading economic development in the time of COVID-19, so detailed research on these industries is required. The purpose of this study is to analyze the production status, company distribution, consumption market, trade status, policy, etc. by region for major service industries such as cultural contents, distribution, and medical care to find out how Korean companies respond and enter the market.
   
Due to the nature of the service industry, direct competition with Korea in the global market is limited, except for cultural contents. However, in order for our industry to enter China, it must have competitiveness compared to China. The major industries analyzed are rapidly pursuing digital transformation in China, and through this, they are strengthening their competitiveness. Therefore, our industry also needs to accelerate digital transformation. The Chinese service industry has a variety of sub-sectors and is placed in a different entry environment for each industry. First, in the case of the cultural contents industry, strong central government regulations are hindering our entry into the Chinese market. In China, it is necessary to look at the detailed regulations for each region because the content and degree of regulation differs by region. China is a difficult market for Korean retailers to enter. However, in some areas such as Beijing, new distribution methods such as unmanned retail stores and e-commerce are entering the Chinese market, so it seems that we need to find a field where we can enter the market from the various distribution methods that are developing in China. Unlike other industries, the medical industry has distinct regional market characteristics, so it is required to use an entry strategy suitable for regional characteristics.